Selling Your Home: Making an Impact Online
Author: JK Clevenstine
The Internet has transformed how we do many things, like getting
our news, sending greetings to others, even looking for a mate.
And buying and selling real estate is no exception. Online
listings are now the number one place buyers start when
searching for a new home.
According to the National Association of Realtors, over 70
percent of buyers use the Internet to shop for a home. That's a
huge number. What that means is the photograph included with
your home's online listing is vitally important. Now buyers
don't even have to drive by your home before they dismiss it.
Including a sub-par photo of your home online is marketing
suicide. For home buyers, looks do matter; and smart sellers
will make the best presentation possible to online shoppers.
A quick visit to any online home listing website shows that many
people just don't get it. Sellers either don't understand how
important it is that you take the best photo possible, or they
delegate the task to a real estate professional who may not have
the time or inclination to set up a good shot.
Simple things like waiting for a sunny day, removing cars and
bikes from the driveway and opening all of the window treatments
can dramatically improve the exterior shot included with your
listing. Taking several photos and working with simple picture
editing software to crop off unsightly overhead wires or
neighboring homes is well worth the extra effort.
The real key however, is not to stop with the exterior photo.
Most online listing services allow multiple pictures of a home
at a nominal cost. Staging a few rooms inside your home and
adding photos of those rooms to your online listing will help
lift response even more.
If you're working with a real estate agent, it's vitally
important that they make your online listing a marketing
priority. If they're not, you need to be proactive in getting
them to provide this service to you. All it takes is a digital
camera, a computer, and a little effort to give your home a
marketing edge online.
About the author:
Find out how to sell your house for more money in less time in
any market, whether you use a real estate agent or not. Simple
methods for every type of home. http://www.StageSellProfit.com
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